Brotox. Why Do Men Get Botox®?

We all look in the mirror every morning and judge ourselves by how we look. It’s not the end of the world but it’s there. We notice it. The first white hair, the first wrinkles. You see it in a picture. Then, you hear it at work. “What’s wrong? You look tired”. Thank you very much. Of course, it is important to focus on the fundamentals: life choices, day management, meditation, praying, the importance of rest, hydration, working out, etc. All these will definitely help with mental and physical health. But inevitably the wrinkles will remain. Did I say inevitably? 

Botulinum toxin is also known as Botox® is a neuromodulator which relaxes the muscles where it is injected, e.g the facial muscles. When those muscles contract the overlying skin folds and lines appear which eventually turn into static- permanent wrinkles. No contraction – no wrinkles. Botox® is super effective at obliterating unwanted wrinkles and lines as well as preventing new wrinkles from forming. The most common facial areas, especially for men, are the frown, the forehead and the crow’s feet next to the eyes. Another popular area with men is in the armpits to control excessive sweating (hyperhidrosis). Practical usefulness, no more embarrassing shirt stains. 

Typically, women have been pressured to find the fountain of youth. Although this notion is wrong, there is nothing wrong with wanting to look the best version of yourself. And if that includes looking some years younger, well that’s a bonus. Men have started to discover this as well. Gone are the days of the Marlboro man. Men are taking care of themselves. It’s like eating healthy or whitening your teeth. The latest survey from the International Society of Aesthetic Plastic Surgery reveals that in 2018, 12.3% of botulinum toxin treatments were performed for men. American Society of Plastic Surgeons statistics describes an increase of 381% during the last two decades that the treatment is officially approved for cosmetic use. So, what is driving that growth? 

Mostly the goal is not necessarily to stay forever young but generally to prevent premature ageing or just to avoid looking tired. Someone even commented on his frown, ‘I often come across as angry when I talk to people and I don’t want that’. As well as erasing signs of ageing, anti-wrinkle injections can boost your confidence and mood. Furthermore, competitiveness at work is a major motivation for men who come for injectables. Especially in an ageist workplace, the better and fresher you look, the higher chances to stay in the market and compete. Then you have social media that plays a major role such as  Facebook, Instagram and LinkedIn. On top of that, comes online dating. We live in a visual world now more than ever. A picture says a thousand words, so why not include the words like, ‘youthful smile, fresh look, positive attitude’. #nofilter 

This safe and quick procedure has various benefits hence it is established practice. Whatever your reasons may be for having the treatment, make sure you find a medically trained professional who will carry out a full consultation with you and advise you on the treatment that you need. At Unndoo, we can certainly help with that! 

Blog Post by Dr Ioannis Gonianakis

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